Commentary: The view from Europe: Tourism must deliver greater benefit to all

David Jessop is a consultant to the Caribbean Council and can be contacted at [email protected] Previous columns can be found at

By David Jessop

Tourism now dominates most Caribbean economies, drawing huge numbers of visitors and wealth into the region. Despite this, many of those who work in or with the sector have yet to benefit fully from its success.

A few days ago, in the less than likely location of Baku in Azerbaijan, Jamaica’s tourism minister, asked a question that few Caribbean governments seem to want to address. That is whether an industry worth US$62bn to the region in 2018 is delivering benefits in an equitable manner and if its workers and dependent enterprises are receiving a fair share of the wealth it generates?

The minister, Edmund Bartlett, whose name has become something of a byword internationally for new thinking about tourism, said that if the sector is to be truly sustainable it must deliver a more equitable distribution of earnings and provide greater equality among stakeholders.

Speaking at an Executive Council meeting of the United Nations World Tourism Organization (UNWTO) he asked whether an industry which generated US$1.7 trillion globally in 2018 and created one in 11 jobs, is delivering all that it should, particularly in the world’s most tourism-dependent regions. The industry’s growth he said, “begs the question of the distribution of this enormous wealth and the impact that it is having”.

He went on to ask why nations in the Caribbean where the industry averages 40 percent of GDP and is the most tourism-dependent in the world, should also be characterised by high unemployment, a high debt to GDP ratio, seemingly intractable social concerns and high levels of income inequality.

Quoting UNWTO statistics he also made the point that while 80 percent of global tourism was provided by owners of small and medium-sized tourism enterprises, they received less than 20 percent of the returns.

“This is hugely disturbing and creates asymmetry and imbalance, and that picture doesn’t look so good,” Jamaica’s tourism minister said, indicating that the industry globally as well as in the Caribbean needed to consider how its impact could be more positive, equitable and inclusive. Tourism, he said, should become not just a receiver of visitors and taxes, but a driver of more equitable growth.

The minister is right to try to start an international debate about who owns tourism, an industry in which the most vital inputs are provided by the host country in the form of beaches, cities, seas and of course its citizens.

Tourism is an industry that makes use of often fragile environments in economies and locations that require holistic rather than gated development, requiring big minds that recognise the sector has the ability to bring great sustainable benefits to the citizens and governments of any country willing to share their nation and environment with others.

For a sector increasingly dominated by global brands and a desire to exploit the value of beautiful or interesting locations to the principal benefit of corporations and shareholders, this may seem revolutionary, even dangerous. However, if they value commercial continuity, such thinking is little more than common sense.

Nevertheless, there appears to have been little detailed economic research exploring the link between tourism growth and persistent social problems of the kind mentioned by the minister, let alone any policy response. This appears to be because most governments and the industry after the freewheeling experience of the 1970s have come to see investment, ever-increasing visitor numbers, profit and taxation as the overriding objective.

There are however a small number of interesting academic and governmental studies that suggest that ever-increasing visitor arrival numbers may actually drive down wages as nations and hoteliers seek to profit from mass tourism. Tellingly, recent industry-led research by the Federal German Tourism Association (BTW) in relation to 89 developing countries and emerging economies has concluded that while increases in international tourism cause income inequality to initially decrease, it then increases making long term inequality permanent.

Unsurprisingly, perhaps, most commentary on how to capture the tourism dollar in ways that ensure greater equity principally comes from NGOs such as Tourism Watch which has been exploring with others how to relate the industry to the globally agreed 2015 UN Sustainable Development Goals.

The group says that to achieve the UN targets by 2030, the trend to inequality that tourism has created must be reversed. It also observes that the popular assumption that growth in tourism automatically leads to development and diminishes inequalities is neither supported by the facts nor is realistic.

It argues that sustainable tourism should not be a goal in itself as it will not bring change. Sustainability in tourism, the NGO says, needs to be measured against the ways in which tourism contributes to reducing inequalities.

The problem with this is that while inequality between nations has been declining in recent years in-country inequality according to the World Bank has been accelerating globally.

In the case of almost all of the Caribbean, and despite its middle or high-income economic status, most nations have seen income inequality accelerate. Put bluntly, the incomes of the poor relative to the rich have not increased as a result of surging tourist arrivals.

The challenge this poses to government and the industry as a whole is that it requires both the public and private sectors to substantially revise the view that all tourism, accelerating arrival numbers and perpetual growth are good for all, and that the taxation and economic inputs that foreign visitors and investors provide will always have a positive economic outcome for society as a whole.

Minister Bartlett’s words suggest that that at least one person in a position of influence has understood the need to realign the industry’s objectives with those of citizens, that the value of Caribbean tourism as presently structured will peak and may soon reach a turning point, and that the industry in the national interest requires new thinking.

Tourism has moved on from being perceived as an industry involving servitude to one largely accepted as being central to the region’s economic future, assuming agriculture, fisheries and manufacturing can be better integrated. What is now needed is a broad-based debate that upends asks how the region and its people might benefit more from tourism’s success.



  1. An excellent summary that asks a lot of questions but provides no answers perhaps because there may be an inherent and irreversible relation between increased tourism in developing countries and income inequality.

    This may not in itself be worrisome, except for the increases in class conflict and crime this inevitably brings, if the tourist industry helps lift all boats.

    Indeed, with the exception of poverty-stricken Haiti, the past few decades has seen a decline in abject poverty throughout the region in both countries with high and low levels of tourism, even though this has often also be accompanied by a growing income disparity.

    But there are also other negative features of growing tourism mentioned here that can be found at my:

  2. I have been wondering how long it will take us in the Caribbean to see that tourism and especially mass tourism is of no benefit to these islands.
    I have traveled extensively in Spain, the country in the world with the most tourism and before they became a part of the EU they were among the poorest of European countries. Joining the EU improved the Spanish economy quite a bit, thanks to agricultural subsidies provided by the EU. No thanks tourism.
    In St.Vincent it has been obvious to me that tourism is of no help, generally. I funded a boat for my son’s business of carrying tourists to the local beaches. He made just enough to keep him going. Very little extra. Consequently, I withdrew my support for this endeavor and he went into agriculture from which he has done much better.
    Also, the manner in which governments in these islands handle tourism always culminate in being of no help to the small entrepreneur. These island governments have no mechanism which put small business people together in a group to make a larger more profitable entity. Instead, if there is money to be made they invite foreigners to come in and take advantage of the situation.
    The local population makes nothing from tourism. Tourism is a mirage.

    • Blame our British colonial masters for inventing the notion of “land for the landless” which in SVG, as elsewhere, saw many of the large plantations subdivided and given or sold to smallholders to barely eke out a subsistence existence.

      Various post-colonial governments continued this process, largely to gain the support (and votes) of peasant cultivators.

      Vincentian farmers are a resilent and independent cohort of the population who have generally resisted efforts to unite them in agricultural cooperatives composed of people they do not know or trust preferring instead to unite with one or more compatriots, especially close family, from time to time, to engage in endeavours such as the illegal cultivation of ganja.

      Overall, the plantations have all but been destroyed except those purchased and owned by the Crown and earmarked for other development. This has been a death sentence for export agriculture: farming is now mainly about mass production, economies of scale, and the use of expensive industrial technology.

      As for tropical tourism, it is an environmentally destructive seasonal industry which sees most of its employees poorly paid and most of the profits going overseas.

      At the end the day, the best way for poor people to enhance their life changes is, as always, to migrate to the developed countries of the world.


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