By Caribbean News Now contributor
PORT OF SPAIN, Trinidad — Sandals Resort International announced on Tuesday that it is pulling out of its planned resort project in Tobago.
Sandals CEO, Gebhart Rainer, explained at a press conference that the main reason behind the company’s decision to withdraw from the project was negative publicity.
Describing the announcement as unfortunate, Ranier said Sandals was of the view that it was best to withdraw from this project and focus on other areas, given the “negative and ongoing publicity” that has surrounded the project.
“The reason for the withdrawal… is the constant and ongoing negative publicity and media coverage that we have received over the last two and half years since the inception of the project that for us, as a global brand… it is taking on a dynamic that we are not willing to carry on.
“I think there was an unfortunate time with a lot of negativity and negative reporting that did not focus and highlight as to how we as a brand are operating and how we are supporting the islands in the Caribbean.
“It is very unfortunate that we had to take this step but we believe its best at this point in time that we withdraw Sandals from this project and focus our resources areas where we can be more effective,” he said.