Antigua-Barbuda launches social media campaign in lead-up to ICC Women’s T20 semi-finals and finals

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ST JOHN’S, Antigua — As the excitement builds for the ICC Women’s World T20 semi-finals and finals in Antigua now less than a month away, the Antigua and Barbuda Tourism Authority will be giving persons in the region the opportunity to travel to Antigua for the history-making games.

The Antigua and Barbuda Tourism Authority has launched a social media campaign in collaboration with LIAT, Starfish Jolly Beach and Tamarind Hills Villas. The campaign will allow regional cricket fans the chance to win round trip tickets and accommodation, to Antigua and Barbuda to experience boundary-breaking world-class women’s cricket.

This will be the first time that the ICC Women’s World Twenty20 is being organised as a stand-alone event and the second time in its six-year history that the event is being held in the West Indies, with the previous occasion being in 2010.

The semi-finals and finals in Antigua take place on November 22 and November 24, 2018.

The Antigua and Barbuda Tourism Authority’s social media campaign will allow people to win tickets to Antigua for the ICC Women’s World T20

The Antigua and Barbuda Tourism Authority’s two-week campaign will run on the destination’s social media pages on Facebook and Instagram until November 14, 2018. The campaign invites people to upload their most creative video to the Antigua and Barbuda Tourism pages expressing their passion for the game and why they should win the trip. Participants are also required to show their knowledge of the destination by including one fun fact about Antigua and Barbuda.

Regional marketing consultant for the Tourism Authority, Charmaine Spencer, said, “Our partnership with our airline and accommodations partners presents us with the fantastic opportunity to bring the most passionate of cricket fans to Antigua, where we can share with them our love for the game and they can experience our party cricket atmosphere, as well as our beautiful destination.

“This regional campaign also allows us to work with our partners to drive business to the destination during the shoulder season.”

Participants must be followers of the Antigua and Barbuda pages, and should include all the official hashtags #WT20 #WatchThisAntigua and #LoveAntiguaBarbuda on their posts to quality. For full terms and conditions visit: womens-world-t20-cricket-antigua.com/ Facebook.com/antiguabarbuda and @AntiguaandBarbuda on Instagram.

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