Digicel withdraws West Indies sponsorship

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ST JOHN’S, Antigua — Digicel has ended to its sponsorship of Cricket West Indies one year early following a 13-year partnership.

Dominic Warne, director of commercial, marketing and communications for Cricket West Indies, said, “On behalf of everyone at Cricket West Indies, I would like to thank Digicel for their fantastic support over the past 13 years. It has been a great and successful partnership for both Cricket West Indies and Digicel. We are now primed to take on a number of new initiatives as part of our recently announced strategic plan to make cricket the heartbeat of the Caribbean. We hope to make an announcement on our new long-term principal partner soon.”

Digicel Group CFO, Raymond Leclercq, commented, “Over the years, we have been very successful in forging sponsorship partnerships with the things we know our customers love most. This approach has helped us to grow the Digicel brand to be the number one brand in the region and to make a lasting impression on our customers. We would like to take this opportunity to thank Cricket West Indies for 13 years of amazing partnership and for the opportunity and privilege of helping to bring the fun, thrill and excitement of the game of cricket to a wider audience and in new and engaging ways. We wish Cricket West Indies all the best for the future and will be cheering the teams on from the stands as passionate fans of the game of cricket in the Caribbean.”

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1 COMMENT

  1. With a dismal performance by the Windies team, this is what happens unless our Cricket loving West Indians do something to Rescue our failing team. There are NO One day international games leading up to the World cup next year, wee are doomed to fail. We cannot sit back nor be fearful of the current administration but vote them out upon the next elections. The incompetence has to stop and someone Has to stamp his foot and say “enough is enough”.

    New Testament Verse of the Day:
    But thank God! He has made us his captives and continues to lead us along in Christ’s triumphal procession. Now he uses us to spread the knowledge of Christ everywhere, like a sweet perfume.

    –2 Corinthians 2:14

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