MADRID, Spain — An important signing for travel and tourism, between Jamaica’s minister of tourism, Edmund Bartlett, and Mexican secretary of tourism, Enrique de la Madrid Cordero, took place in Madrid, Spain.
Jamaica and Mexico on Tuesday signed a memorandum of understanding (MOU) for a multi-destination marketing arrangement that will facilitate travel between destinations and increase arrivals.
In a statement following the event, Bartlett said that the MOU was historic, as multi-destination agreements have now been signed with the four major partners in the region – Jamaica, Cuba, Dominican Republic and Mexico.
“We anticipate that this agreement will have a major economic impact on the region. Not only is it the first of its kind in the Caribbean but it is a symbiotic arrangement that will allow us to provide a market for close to 33 million people. It will also allow us to develop and exchange partnerships with large airlines and major tour operators,” said the minister.
Cordero stated that the move to market the countries together is strategic as it will also aid both countries efforts to get a bigger share of markets such as Southeast Asia.
A joint summit is scheduled to take place by March 2018 with high-level representatives from Jamaica, Cuba, Dominican Republic and Mexico to discuss the marketing arrangement in greater detail.
The tourism ministries will also appoint someone at a later date to move forward with the provisions of the MOU and provide measurable objectives.