Saint Lucia’s Tourism Team in the UK: (from left): Amanda Wild, Jackie Bookal, Katie Gorrill and Hilda Caprice enjoy carnival celebrations in London
CASTRIES, Saint Lucia — The small island nation of Saint Lucia created a big impact at one of the largest celebrations of Caribbean culture in Europe last month.
The small Eastern Caribbean island had a strong cultural presence during the two-day Notting Hill Carnival festival which drew millions on Sunday, August 29 and Monday, August 30 to one of London’s most popular tourist attractions, according to the Saint Lucia Tourist Board (SLTB).
Using the huge drawing power of the Notting Hill event the Saint Lucia Tourist Board promoted its own summer carnival which came to a successful conclusion in Castries in July.
The SLTB’s UK office, which successfully connected with Saint Lucian associations and friends of Saint Lucia in London to participate in the celebrations, also teamed with Xtreme Carnival – the British arm of the Royalites Xtreme Carnival Band. The six-section, 170-plus member band included SLTB officials, adorned in full costume, reveling in the "Exotic" section.
Saint Lucia’s High Commissioner to London Eldridge Stephens hosted the official launch of Notting Hill Carnival 2010 in an event receiving coverage from both print and electronic media in the UK. This complements the positive reviews from a successful UK press visit to the island during July’s Carnival season.
The Tourist Board is now preparing for talks with Emporia Brands Ltd., the UK rum distributor for St. Lucia Distillers, to maximize Saint Lucia’s presence at Notting Hill’s Carnival in 2011. This year, Emporia sponsored a steel pan band and promoted the prestigious Chairman’s Reserve and Toz Rum products in London.