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Puerto Rico encourages travellers to take it 'Despacito' on the island
Published on August 21, 2017Email To Friend    Print Version

luis_fonsi.jpg
“Despacito” artist Luis Fonsi becomes Puerto Rico's new global ambassador and is seen here shooting the new marketing campaign that encourages travelers to visit and explore the beautiful island. Photo: Bettina Garibaldi/Ketchum for The Puerto Rico Tourism Company

SAN JUAN, Puerto Rico -- Latin pop star, Luis Fonsi, is the new global face of the Puerto Rico Tourism Company’s (PRTC) upcoming international tourism campaign. PRTC’s partnership with Fonsi, who performs the record-breaking song “Despacito”, will launch the destination’s campaign showcasing that “the longer you stay, the better it gets” by taking things “despacito” (which means slow), as there are many wonders to discover and experience on the island.

“Luis Fonsi is an influential star who is proud of his homeland and we’re thrilled to have him as our new ambassador,” said Jose Izquierdo, executive director of the PRTC. "The song represents everything that we are, a vibrant and energetic island and we welcome all tourists to come explore what we have to offer.”

Fonsi commented on his partnership with the PRTC: "I am very grateful and excited that the Puerto Rico Tourism Company has chosen ‘Despacito’ and my Love and Dance Tour as part of its promotional campaign for Puerto Rico. Over the next year, I will be working on different efforts to shed light on the wonders of our beautiful Island, promoting Puerto Rico and helping raise awareness of the Island in every corner of the world. I’m proud to be an ambassador of my homeland.”

To mark the launch of this multi-faceted campaign, the first PRTC creative features beautiful scenes of different experiences travelers can have in Puerto Rico with a call out to “Take it Despacito in Puerto Rico” this summer.

Featured heavily in the track, Puerto Rico is a destination that requires no passport for US citizens and boasts an array of historic, bold and diverse offerings. Among them, bioluminescent bays, the longest zip line in the world “The Monster,” at Toro Verde, the most Five-Star and Four-Star spas in the Caribbean and countless world-ranked beaches. Architectural and historic offerings on the island, too, offer a unique experience, as one of the early Spanish settlements in the new world.



“Despacito” has achieved unprecedented success, including the most watched video in YouTube history, with more than three billion views. Since its launch in January of this year, it set a record on digital platform Vevo; the most watched Spanish video in a 24-hour period with 5.4 million views. “Despacito” is first the single in Spanish to achieve the number one position on the Billboard Hot 100 chart, since Macarena in 1996. So far, it has stayed at the top of the list for 13 weeks; the only song by a Puerto Rican artist to achieve this feat. The creative concept and production of the music video was led by Puerto Rican director Carlos Perez in the neighborhood of La Perla and the popular bar La Factoría in San Juan.
 
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