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Suriname Tourism Foundation partners with university students on tourism market analysis
Published on March 3, 2017Email To Friend    Print Version

PARAMARIBO, Surname -- The Suriname Tourism Foundation (STF) is partnering with students from the George Washington University to conduct a market analysis case study on tourism. The study will focus on analysis of penetrating the North American market and the feasibility of engaging with United States outbound tourism operators.

Jerry A-Kum, STF director
“We are very excited to be working with the student consulting team from GWU,” said Jerry A-Kum, STF director. “We have a strong interest in diversifying our current tourism market, and we feel that a shift to the United States could be the most promising strategy. We look forward to seeing the results of the study.”

The collaborative research study will include students from the masters of business administration and masters of tourism administration programs at The George Washington University School of Business in Washington, DC. Students from the International Business Marketing course taught by visiting research fellow, Professor Dr Maria Elo of Finland, are conducting a market analysis study that will examine the potential of US outbound tourism demand to Suriname.

The consulting student team, comprised of Imad Boucekkine, Aman Birbo, Daniel Dozier and Amber Messersmith, will conduct primary and secondary research on the tourism product currently being offered in Suriname as well and market analysis, culminating in a case study presentation with key findings and recommendations.

In-depth market analysis surveys will be used to collect data from tour operators in both Suriname and the United States to better understand market gaps and provide key stakeholders the insights necessary to forge the partnership that will best contribute to the sustainable growth of the Suriname tourism industry. Results will be made available to the STF in early May for wider distribution to the country’s tourism industry.

The STF was founded in 1996 by the ministry of transport, communication and tourism and the Chamber of Commerce and Industry. The foundation was the first formal momentum for the cooperation between the government and the tourism industry with the objective of optimizing the tourism potential of Suriname and to contribute effectively to the country’s national economy.
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