Dear Caribbean island nations' prime ministers and all concerned parties:
Our actions USAKW.com have superseded your requests to the prime ministers of the Caribbean island nations. More importantly, the two of us also represent two thirds of all the people on earth who can actually succeed at accomplishing successful Caribbean coral reef restoration.
That’s because three people in the world – namely, you, me, and Dr Thomas Goreau – have the combined capability to promote, fund, and deploy the necessary coral reef restoration technology.
I found the best people to design and construct the Planet Ocean Underwater Hotel. Then I searched the world over for the most advanced technology for coral reef restoration and found Dr Thomas Goreau, co-founder of Biorock®. Dr Goreau and I became partners through mutual, demonstrable action and recognition that we need each other to save our coral reefs.
The Caribbean Challenge Initiative is laudable and important. But you know as well as I do that very little assertive effort fuels the CCI on a daily basis. If it were a business venture we might say that it is not proactively managed enough to remain competitive. But this isn’t commerce. The competition here is against forces of nature that are fiercely active 24/7 to destroy our oceanic assets. We cannot fight back to save worldwide coral reefs, including those in the Caribbean, without aggressively playing a “full court press.”
USAKW can immediately start publishing daily action updates and sharing metrics and benchmarks for the CCI, to go from zero CCI action and progress to robustly measurable coral reef restoration. All it takes is for you to step up in support of the USAKW initiative. Then the Caribbean coral reef restoration expansion will accelerate within every CCI island nation.
You will also gain a new underwater luxury hotel to share with all Virgin supporters, and I expect that if you simply ask them they will tell you that they wholeheartedly support the project. Restoring the coral reefs as mandated by CCI is a challenge, but a worthy and doable one. Supporting the efforts of the USAKW is a vital component of that success. So I challenge you – in the friendly and cooperative spirit of healthy competition to benefit the oceans we love – to accept the offer of myself and Dr. Goreau and get on board.
Sir Richard Branson – Caribbean Challenge Initiative
Previous Caribbean Challenge Initiative Open Letter
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