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Marketing Strategies Today: How Facebook video updates affect your profits
Published on February 27, 2017 Email To Friend    Print Version


By Mitch Carson

With the new Facebook video updates, it is quite evident that Facebook is going big on videos this year. The social media network has released four major updates that make watching videos more flexible and engaging. The rate at which new video features are being released is tremendous. Hardly a month goes by before you hear of a new Facebook update.

Mitch Carson has been a pitchman on Home Shopping Network, CBS Radio host, and is the CEO of Impact Products Marketing in Los Angeles, CA. Reach him at or
Some of the latest video updates include minimizing your videos to a “picture-in-picture view” as you scroll through your news feeds as well as an autoplay sound that “fades in and out”. Facebook has also inaugurated a bigger format where you can watch vertical videos using either an Android or iOS device. For large screen lovers, an app for television is expected to be released anytime from now.

A study done by Facebook shows that users are posting 75% more videos on the platform than they did a year ago. US was the leading country, posting 94% more videos than before. As if that wasn’t enough, the report showed that more business brands are uploading videos on Facebook than on YouTube. This proves that with every update, Facebook videos are getting more engaging day-in-day-out.

Every business has the potential to benefit from posting videos ads. Online videos connect more deeply with your target audience as well as drive a lot of traffic to your website. Posting video ads on one of the biggest social media platforms in the world, like Facebook, makes it even better. Millions of users around the world use Facebook on a daily basis. This makes it an ideal platform to reach a lot of potential customers at once.

The new features come with new possibilities for business owners and marketers.

Staying on top of the different options and tools of internet marketing is imperative for a business owner who wants to up their video marketing game. Facebook videos are known to get more organic reach, and every business owner should consider taking advantage of the benefits that come with them. Below is a list of the latest Facebook video updates and how they can help improve profits for your business.

The “Watch and Scroll” Feature

Let’s face it, we sometimes find ourselves in a situation where we want to watch a video on Facebook and continue scrolling through our news feed at the same time. With the new “watch and scroll” feature, you can now minimize a video that you are watching to a picture-in-picture view. The video will continue playing at the corner of your screen as you scroll through posts. You can also opt to move the video to any corner of your choice. If you are using an Android mobile device, the video can continue playing even after exiting the Facebook app.

This new feature will bump up the viewing numbers. As a business owner, you can take advantage of the increased viewership of Facebook videos to advertise your products and services.

Video app for Television

Many Facebook users have been requesting for more options to watch their videos. Well, their outcries were heard loud and clear because Facebook is ready to launch a new app for TV. The app will be available at app stores for several TVs including Samsung, Apple and Amazon Fire TV among other upcoming platforms. The app is meant to enhance enjoying Facebook videos on a much bigger screen. It is an advancement of a previous feature where you could only stream online videos from Facebook to TV.

This app will allow you to watch videos that are shared by pages and friends you follow, recommended videos, and top live videos trending around the globe. You can also save videos to watch later.

Facebook users are going crazy about this update, and so are business owners. This is because of the elevated views of Facebook video ads.

Bringing Sound to Videos

Previously, videos on the news feed played without sound. You were required to tap on a video for you to hear the sound. As more users watch videos on their devices, they have come to expect sound on a video when their volume is on. After several positive feedbacks on this issue, Facebook has not failed to deliver. The new video update makes the sound fade in and out as you scroll through videos in your news feed.

If your volume is off, then the videos will not play with sound. Moreover, if you do not want videos to play with sound, there is a disable button for this feature in the “Settings.” To ensure that everybody utilizes this feature, Facebook has sent in-product messages to its users and guidelines on how to use it.

Users will always appreciate having control of their features. This flexibility feature will make a lot of people choose Facebook as their number one social media platform for watching their favorite videos.

The Vertical Video Update

With a recent update, Facebook made the vertical videos look more appealing and easier to use. Testing for this update started as far as last year, and people liked it. The update involves improving the aestheticism and size of the preview of vertical videos on your news feed. This update is available for Android and iOS users and will be integrated to other platforms soon.

From the above video updates, it is evident that Facebook is investing on its videos. It is innovating its video products at a staggering rate, to the amazement and excitement of business owners and marketers everywhere in the world. With every update, the social network platform gets better and more people continue to join to enjoy the advantages. As a business owner, you can benefit from the numbers on Facebook by choosing to advertise via video ads. With great video advertising on Facebook, people will buy your products and services, and this will make you remarkable profits.

You can make your videos appealing to users by inspiring them, entertaining them, interactively educating them, and creating playlists. You can also choose to add featured videos that are more prominent. These videos are placed above the “about” section on your Facebook page.
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