FORT-DE-FRANCE, Martinique -- Authentic travel experiences are growing in demand and, according to the governor of the US Virgin Islands, can be turned into a competitive advantage for Caribbean destinations with their diverse cultural, culinary, ecological and heritage tourism features.
Governor John de Jongh
Governor John de Jongh will highlight the importance of delivering authentic Caribbean experiences during the Caribbean Tourism Organization's (CTO) State of the Industry Conference (#SOTIC2013) in Martinique.
De Jongh will present during the luncheon session on Friday, October 18, and attendees will hear his insights on how an ever stronger platform for Caribbean tourism can be created, with an emphasis on the importance of diversity of experiences.
De Jongh said, "Savvy travellers are increasingly seeking cultural experiences on their trips and we in the Caribbean, with our glorious diversity of history, ecology and extraordinary people, are well placed to provide these experiences for our visitors."
The USVI will also be represented by commissioner of tourism and CTO chairman of the Council of Ministers, Beverly Nicholson-Doty; and deputy commissioner Chantal Figueroa, who is also chairman of the CTO Board of directors.
De Jongh has also issued an invitation to his national tourism stakeholders to attend SOTIC 2013, encouraging them to participate actively in the many engaging and informative presentations scheduled.
The 15-18 October conference will be preceded by a series of business meetings, including the meetings of the board of directors and the Council of Ministers and Commissioners of Tourism, on the Isle of Flowers, Martinique.