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Tourism high season opens in Cuba amidst world promotional campaign
Published on November 16, 2012 Email To Friend    Print Version

HAVANA, Cuba (ACN) -- The tourism high season opened in Cuba with the arrival of visitor number one million at the central Varadero tourist center, amidst an intense international campaign promoting the island as a tourist destination for vacationers in Europe, Asia and Latin America.

Varadero, a sun-and-beach tourist center, receives 25 percent of all flights arriving in Cuba, as over 40 percent of all foreign visitors pick this resort as their holiday destination. The tourist center counts on 50 facilities with nearly 20,000 hotel rooms.

Some 95 airlines fly to Cuba from many parts of the world, said the general director of the Cuban Airports Company, Rafael Franco. Canada and the United Kingdom are the island’s main sources of visitors.

Meanwhile, a promotional campaign called Genuine Cuba opened a stand at the 7th Tourism Fair of Shanghai, China, with the aim of encouraging the visits to Cuba by Chinese vacationers.

Similar actions have taken place at India’s 32nd International Trade Fair. India, along China is one of the most populated countries of the world.

Representatives of the Cuban tourism ministry have also taken the promotional campaign to Spain and to South America, with a positive experience for Argentina, which became the island’s fourth major source of tourists after it had ranked 14 on the list since last century.

Cuba earned over $1.7 billion in terms of different tourist offers, a figure well over the previous year, according to the National Statistics and Information Office. From January to September this year, the island received 2,170,067 visitors, which represents a 5.1 percent increase with respect to same period of 2011.
 
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