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Top US economist says regional tourism cooperation can be a 'game changer'
Published on February 22, 2014 Email To Friend    Print Version

By Alison Lowe
Nassau Guardian Business Editor

BRIDGETOWN, Barbados -- The founder of one of the United States’ top economic think tanks has urged Caribbean nations to cooperate regionally in order to tap into the Chinese tourism market, in a way which he believes can be a “game changer” for the region’s economic fortunes.

Dr C. Fred Bergsten, founder and director emeritus of the widely respected Peterson Institute for International Economics in Washington DC, told an audience in Bridgetown, Barbados, on Wednesday evening that if a number of Caribbean countries could come together to offer “package trips” which would allow them to island hop throughout the region in a convenient way this could be the key to capturing more of the booming market in Chinese tourists in particular.

He added that, while developing a single market and economy in the region, as has been proposed but never fully realized, the possibility of Caribbean nations cooperating more closely with each other to promote certain sectors in which they have obvious comparative advantage, such as tourism, is more feasible and could yield huge returns.

His comments echo some recently made by the Washington DC-based Inter-American Development Bank in which it suggested a study it undertook had shown that benefits would accrue to Caribbean nations, including The Bahamas, if they were to cooperate to subsidize and establish a “Brazil air bridge” that would launch direct service from the South American country into the region.

Once up and running, the collectively subsidized service could eventually become self-sustaining, the bank proposed, generating a significant new pool of arrivals from outside of traditional tourism markets.

Meanwhile, noting that the tourism industries of Caribbean countries had suffered in recent years as the sector’s global landscape has become more competitive and its regular source markets less economically dynamic, the IDB also pointed to China and a direct air link between The Bahamas and other Caribbean countries and the developing economic giant as having the potential to “reset [The Bahamas’] course for future economic growth”.

Bergsten, currently the first visiting fellow at the Central Bank of Barbados, where he is undertaking a six week sabbatical, made his comments about the Asian nation’s capacity to affect a tourism revolution in the Caribbean in response to a question from the audience at a Caribbean Economic Forum held at the Central Bank on Wednesday evening about how islands in the region can diversify as a means of achieving greater and more sustainable economic growth going forward.

The distinguished economist, a member of the US President’s Advisory Committee on Trade Policy and Negotiations, who once coordinated US foreign economic policy in the White House as assistant for international economic affairs to Henry Kissinger, said that rather than diversifying into a variety of different economic sectors, he sees the key to long term sustainable growth for Caribbean countries as the ability to “do more of what you do best.”

“If you are a small economy you really do have to emphasize those few things you do best and try to make sure you do them really well. And really well means on a globally competitive basis. I see enormous opportunities for Barbados and other small island economies in the Caribbean. Small is beautiful. The fact that you are small means that if you got only a very tiny share of such a huge market, it could be a game changer for your economy.

“If the Caribbean countries can get together... to pool resources in a sector where you clearly do have comparative advantage... I do think that some of those principles are very important in developing your economic strategy.

“And so if you can develop targeted strategies for increasing airlift from China to the Caribbean via either Europe or the West coast of the US; if you could put together package deals where Chinese tourists could go for three days to Barbados, three days to Antigua, three days to Saint Lucia, etc, the same way Chinese tourists love to hop from Paris, to London, to Zurich, to Rome and see a few sites and go home and say they’ve done it, if you can put together what I think would be somewhat new creative devices of that type, you might be able to tap a huge new market,” said the economist.

Republished with permission of the Nassau Guardian
Reads: 2783

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Jon Doe:

20 years ago i told Anguillians that when white people from America decline coming to the islands for tourism vacation, what are they going to do... they should market towards Asia, but they did not listen. They are fed by the American media about the African myth and that the Chinese are 'Mud' people.' Hello! wake up and smell the coffee! Now they are scrambling to sleep in the economic bed with the Chinese, the same people they called, 'Mud People' in America, now it's too late!


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