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Tobago hotel wins prestigious World Travel Award for twelfth consecutive year
Published on January 5, 2016 Email To Friend    Print Version

Tracey Davidson-Celestine (L), Secretary of Tourism for Tobago, and John Jefferis, Owner, Coco Reef, Tobago

SCARBOROUGH, Tobago -- For the twelfth consecutive year, Coco Reef – Tobago has been awarded the World Travel Award for the “Caribbean’s Leading Hotel”. The resort is owned by hotelier and developer John Jefferis, who was recently inducted into the Tourism Hall of Fame.

The resort won the award after beating out 14 other nominees from across the Caribbean, including the Four Seasons Resort Nevis, West Indies; Parrot Cay by COMO, Turks and Caicos; Sandals Emerald Bay Golf, Tennis and Resort, Bahamas; as well as resorts in Anguilla; Barbados; Antigua; St Vincent and The Grenadines; St Bart’s; Jamaica; and St Lucia.

Coco Reef – Tobago was also named Tobago’s Leading Resort for 2015 for the 12th straight year, and was nominated for the 2015 World’s Leading Hotel.

The World Travel Awards were established in 1993 to acknowledge, reward and celebrate excellence across the global travel and tourism industry and have been described by the Wall Street Journal as the Oscars of the travel industry. Winners of the prestigious awards are considered trailblazers in the industry and examples of excellence in hospitality.

Winners are determined by online votes from travel professionals and tourists. In 2015, more than 650,000 votes decided the winners in various categories.

At The World Travel Awards presentation, president and founder, celebrity entrepreneur Graham Cooke said: “Coco Reef – Tobago has won the award for twelve years in a row for good reason; Coco Reef – Tobago is a shining example of excellence in hospitality and service. They have more than earned this honour every year. John Jefferis is one of the true pioneers of Caribbean tourism.”

“I am extremely honoured to receive the 2015 World Travel Award on behalf of our outstanding Coco Reef - Tobago team led by general manager, Eric Feniet. It is most gratifying that our hardworking management and staff at Coco Reef – Tobago have received this award for the twelfth consecutive year,” said Jefferis, who accepted the award on behalf of the resort.

“I have considerable funds invested in Coco Reef - Tobago and continue to invest millions of dollars to further upgrade the resort. However, in spite of the substantial amount of money that has been spent on the property, our guests continue to tell us their most memorable experience during their vacation at Coco Reef is the friendly, courteous and professional staff who continue to provide outstanding service at the hotel. The fact that this has been acknowledged for so many years with this award proves that we are successful in our goal to provide our guests with a truly memorable vacation,” he added.

Jefferis commenced the design, financing and construction of Coco Reef – Tobago in 1992. The resort, which opened in 1996, features 140 rooms, suites and villas, with beautiful views of its own private white sand beach and ten acres of beautifully manicured tropical gardens. The design of the resort is a dramatic reflection of the country’s unique architecture.

Next year, 2016, will be Coco Reef – Tobago’s 20th Anniversary. The exquisite $2,500 per night Sunset Villa with its marble bathrooms and 24 karat gold fittings has been frequented by many celebrities such as; such as Gladys Knight, Diana Ross, Sting and many more film stars whom the resort will not name.

Following on the success of Coco Reef – Tobago, Jefferis, after considerable investment, opened Coco Reef – Bermuda in 2004. The resort is situated on a spectacular beachfront location and features an impressive atrium lobby and restaurants with ocean views. Coco Reef - Bermuda is affiliated with the soon be opened Coco Reef Art Gallery and Restaurant, on South Road in Paget.

Coco Reef – Tobago has received planning permission to build another 12 luxury villas on the property. Jefferis is also engaged in the acquisition of another Caribbean hotel.
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