Caribbean News Now!

About Us Contact Us

Countries/Territories

Jump to your country or territory of interest

Advertise with us

Reach our daily visitors from around the Caribbean and throughout the world. Click here for rates and placements.

Contribute

Submit news and opinion for publication

Subscribe

Click here to receive our daily regional news headlines by email.

Archives

Click here to browse our extensive archives going back to 2004

Also, for the convenience of our readers and the online community generally, we have reproduced the complete Caribbean Net News archives from 2004 to 2010 here.

Climate Change Watch

The Caribbean is especially vulnerable to rising sea levels brought about by global warming. Read the latest news and information here...

Travel


Follow Caribbean News Now on Twitter
Connect with Caribbean News Now on Linkedin



News from the Caribbean:


Back To Today's News

St Lucia records major increases in stay-over-arrivals for January
Published on February 28, 2014 Email To Friend    Print Version

CASTRIES, St Lucia -- Following the posting of a record year in 2013 and perhaps the best performance on record to date for the tourism industry, the Saint Lucia Tourist Board is again basking in news of increases in visitor arrivals for the first month of 2014.

The year opens with the month of January recording a 7% increase in stay-over arrivals by air and ferry over the same period in 2013. Statistical data reveal that a total of 27,643 stay-over visitors set foot on Saint Lucian soil for the month of January 2014.

Arrivals from the island’s largest source market, the US, were up a whopping 11% over January 2013, as the island recorded a total of 9,272 stay over arrivals in January.

The Canadian market also performed commendably this January, with a 15% increase in stay-over arrivals over the same period in 2013. The arrivals from the Canadian market increased from 5,137 in 2013 to 5,913 in 2014.

The Caribbean market captured the fourth largest (9%) share of stay-over arrivals in January with a total of 2,580 visitors; the only one out of the four main source markets to record a decrease in arrivals this month; figures dropped from 3,204 in 2013 to 2,580 in 2014, largely due to the hosting of the Caribbean Premier League (CPL) in Saint Lucia in 2013, which caused and abnormal spike in arrivals.

The important United Kingdom market recorded a total of 6,704 arrivals; 292 more visitors from the previous year representing a 5% increase from the previous year.

Deputy director of tourism and head of the SLTB’s marketing division Tracey Warner-Arnold attributes the impressive growth to enhanced strategic marketing programmes that effectively target source markets and deliver strong return on investment.

Some of those strategies she noted, “included an enhanced online & social media strategy; the hosting of the Wedding Symposium, a more proactive push to redefine small properties on the island, and consistent advertising in key media outlets throughout the year, in primary source markets.”

There was also good news for the cruise sector, with arrivals for the month of January jumping to102, 901; a 7% increase from last January. The number of calls also increased from 61 to 64 over the same period.

The total number of yacht arrivals in January for both Marigot Bay Marina and Rodney Bay Marina totaled 4,797 arrivals -- a 20% increase from the same period last year. The 1,076 calls also mark a 28% increase in the number of vessels to visit the island in January 2014.
 
Reads: 3514





Click here to receive daily news headlines from Caribbean News Now!



Back...

Comments:

No comments on this topic yet. Be the first one to submit a comment.

Back...

Send us your comments!  

Send us your comments on this article. All fields are required.

For your contribution to reach us, you must (a) provide a valid e-mail address and (b) click on the validation link that will be sent to the e-mail address you provide.  If the address is not valid or you don't click on the validation link, we will never see it!

Your Name:

Your Email:

(Validation required)

Comments:
Enter Code



Please note that, if you are using an AT&T domain email address, e.g. att.net, bellsouth.net, sbcglobal.net, the verification email will likely not be delivered. This is outside of our control and the only remedy seems to be for readers to complain to AT&T





Disclaimer
User comments posted on this website are the sole views and opinions of the comment author and are not representative of Caribbean News Now or its staff. Caribbean News Now accepts no liability and will not be held accountable for user comments.
Caribbean News Now reserves the right to remove, edit or censor any comments. Any content that is considered unsuitable, unlawful or offensive, includes personal details, advertises or promotes products, services or websites or repeats previous comments will not be approved.
Before posting, please refer to our Terms of Use and Privacy Policy.



Other Headlines:



Regional Sports: