Cellestial’s Director of Operations, Marcia Charles (left) hands over the donated cell phones to Bannah and Jana Suffren of Cutty Ranks Barber Salon
CASTRIES, St Lucia -- When a barber shop takes on the initiative to make a difference in the lives of vulnerable youth for no other reason than to embrace the responsibility of the village that raises a child, it is laudable and worthy of support and encouragement.
For these reasons Regional Communications Ltd, the Saint Lucia manufacturer of Cellestial branded tablets, cellphones and laptops, has thrown its corporate support behind a community outreach grooming service project, which has been making a difference in the lives of vulnerable school-based young males since its inception.
Founders of the project, Bannah and Jana Suffren of Cutty Ranks Barber Salon, have set out to diminish the plight of school-based males unable to pay for a proper haircut and grooming services. According to the Suffrens, because of poverty too many adolescent males are unable to afford the basics like antiperspirant and dental supplies. As a consequence, poor grooming contributes to their already low self-esteem and increases their vulnerability to people and activities that prey on marginalised youth.
Inspired to give back to society through a free grooming support service, Cutty Ranks took their proposition to school principals throughout the island. In so doing, the husband and wife team also discovered that too many children are at risk because they lack the means to be in touch with care givers and responsible adults, while away from home or school.
Cellestial has come forward to equip the Cutty Ranks team to be responsive to this need and increase the safety of some of their clients. Cellestial has so far donated five cell phones to the cause. The manufacturer commended Cutty Ranks for taking this initiative to improve both the general hygiene of needy students and putting security measures in place by supplying cell phones to those who have no means of communication in case of an emergency.
Now over one year in existence, the project provides grooming for over 1,400 students at 53 schools around the island.
Cellestial’s director of operations, Marcia Charles, reiterated, “By all accounts, this project is having a huge impact. Not just from the direct benefits to the young males who so concern us as a society today, but because of the hope it is fostering in beneficiaries and onlookers alike, but also because through Bannah and Janna and their barber shop, the youth have inspiring roles models to emulate.”
Executive director George Benson also expressed support of community-based projects such as these and remarked, “Sometimes it is the little incisions that leave the deepest marks, when we reach out to the forgotten among us, it does go a long way. We at Regional Communications Ltd believe this is certainly our opportunity to live up to our company motto and ‘answer to a higher calling.’”
Saint Lucian-owned, managed and staffed, Cellestial produces custom-featured products for the Caribbean end-user and ships across the CARICOM region through a network of wholesale distributors. Cellestial produces a dozen different models and exports 90% its models. Its product line is priced 70% lower than the major brands, allowing for accessibility and affordability across all consumer groups. Cellestial products are also available at over 20 retail locations in Saint Lucia