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St Lucia animation industry gets a glimpse of the future
Published on January 25, 2016 Email To Friend    Print Version

Photo: Malfinis Studio

CASTRIES, St Lucia -- Twenty young Saint Lucians involved in film and animation training last week received a visit from two of the best in the multi-billion dollar industry.

Joan Vogelesang, former CEO of marketing for TOONBOOM Animation Inc., and Steven Chu, global animation marketing and technical expert, arrived in Saint Lucia for a one-day meeting with Malfinis Film and Animation Studios and took the opportunity to visit the trainees currently being trained in animation by Malfinis training instructors.

The one-day exercise was organized by Compete Caribbean as part of its Caribbean Cluster Initiative (with Jamaica and Barbados) for animation outsourcing and intellectual property development. This regional project is being funded by the Inter-American Development Bank (IDB).

The project is geared towards assisting Caribbean studios in developing and building operational capacity to be able to attract outsourced animation work within the global animation industry.

The Saint Lucia leg was co-ordinated by Malfinis, which is one of three participating regional studios that have been chosen to be part of the project.

The current affiliation with their animation cluster counterparts in Jamaica and in Barbados, and the support they continue to receive via this Caribbean Cluster Initiative, gives Malfinis Studios access to key experts in the film and animation industry to be able to provide training, create investment and job opportunities, and develop Saint Lucia’s capacity to service the global animation industry.

Malfinis Studio is currently conducting training and certification in 2D animation under the CARCIP ICT skills development program, using TOONBOOM animation software. The consultants took the opportunity to speak with the trainees and get a feel for their passion, as well as speak with the CARCIP Team to explore further assistance through their affiliation with Malfinis and the Caribbean Animation Network.

The consultants also visited Malfinis Studios, where they engaged in a working session, meant to pave the way for specialized technical enhancements and training in preparation for regional and global marketing of local skills and productions.

Managing director of Malfinis Studios, Milton Branford, said this is a groundbreaking initiative that could pave the way for unprecedented growth and development in the film and animation industry in Saint Lucia.
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