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New VW Super Bowl ad: Imitation, the best form of flattery
Published on February 5, 2013 Email To Friend    Print Version

KINGSTON, Jamaica -- The new Volkswagen ad for the 2013 Super Bowl game has garnered a host of mixed reactions worldwide. "The ad shows a worker from Minnesota trying to cheer up co-workers in an accent often associated with Jamaicans, because he has been made so happy by his Volkswagen," the Associated Press explained.
According to George Meikle, author of the book, In Praise of Jamaica, "The ad may be considered racist by some people ... but us Germaicans say, ‘Come to Jamaica and feel alright.’”

He stated: "Volkswagen makes an astute observation that we Jamaicans radiate happiness no matter our circumstances, which is the point of the ad."

Meikle added, "We may speak funny but we can laugh at ourselves. Our book, In Praise of Jamaica tells the intriguing story about the wonders, heroes and achievements of Jamaicans."
 
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