BELLEVUE, USA -- The Expedia group, the world's largest online travel company, has reported that travel demand garnered via company’s platforms for the Dominican Republic grew 33 percent in 2013 when compared to the previous year.
The Dominican Republic, the top Expedia market in the Caribbean, is served well by package bookings, which are those bookings that combine components like flights and hotel. Package bookings represent the majority of the travel demand in 2013, and Punta Cana is one of the top Expedia package destinations in the world. Package bookings generally feature twice as long a length of stay, twice the booking window and half the cancellation rate of a standalone (i.e. hotel only) booking.
The Expedia group provides hotel partners with access to tremendous volume and variety of travelers worldwide through more than 150 websites in more than 70 countries worldwide, in addition to a myriad of mobile sites and apps.
In 2013, the leading origin markets for the Dominican Republic continue to be the United States, Canada, France, Brazil, Italy and the United Kingdom.
“The Expedia group attracts 60 million travelers a month from more than 70 countries through its significant investments in marketing and technology. When a hotel partners with Expedia, in addition to getting access to these travelers, our market management team provides valuable data-based market insight to help a hotelier capture this demand in a way that makes strategic sense for their business,” said Demetrius Canton, director of market management in the Caribbean for Expedia. “The growth achieved last year in the Dominican Republic is a testament to Expedia’s commitment to working closely with valued lodging partners in the region.”
The Expedia group’s market management team will attend Dominican Annual Tourist Exchange (DATE), the destination’s most influential industry event, from March 26-28, 2014, in Punta Cana, Dominican Republic.
During the conference, the company’s market management team will have an opportunity to discuss trends and online marketing tools and programs available via the company’s multiple platforms that could provide increased visibility and incremental demand for the destination.
Moreover, the team is expected to share 2013 successes while also meeting with valued hotel partners and reinforcing the company’s commitment to the region.