Caribbean News Now!

About Us Contact Us

Countries/Territories

Jump to your country or territory of interest

Advertise with us

Reach our daily visitors from around the Caribbean and throughout the world. Click here for rates and placements.

Contribute

Submit news and opinion for publication

Subscribe

Click here to receive our daily regional news headlines by email.

Archives

Click here to browse our extensive archives going back to 2004

Also, for the convenience of our readers and the online community generally, we have reproduced the complete Caribbean Net News archives from 2004 to 2010 here.

Climate Change Watch

The Caribbean is especially vulnerable to rising sea levels brought about by global warming. Read the latest news and information here...

Travel


Follow Caribbean News Now on Twitter
Connect with Caribbean News Now on Linkedin



News from the Caribbean:


Back To Today's News

Hotel executive urges regional marketing action
Published on January 13, 2014 Email To Friend    Print Version

MONTEGO BAY, Jamaica -- Caribbean hospitality professional and regional vice president of franchise service and programs for Choice Hotels International, Bill Clegg, has called on the tourism industry to support efforts to promote the Caribbean as a single destination.

Speaking ahead of the 2014 edition of Caribbean Travel Marketplace, slated for Jamaica at the weekend, Clegg believes it's time for all stakeholders in the tourism industry to fully embrace regional marketing.

The North Carolina-based Clegg, who also serves as regional vice president of the Caribbean Hotel and Tourism Association (CHTA) and chairman of its membership committee, said global competition is not a figment of our imaginations: "It's real and the region has to elevate its game."

Clegg reported the Caribbean is a frequently requested destination from Choice Hotels guests so the region should try to find ways to keep this interest alive.

Regional marketing programs developed by the CHTA and its public sector partner the Caribbean Tourism Organization (CTO) help to properly communicate the value of the Caribbean brand, "but they can't succeed without more consolidated support from their members."

Clegg echoed CTO Chairman Beverly Nicholson-Doty's Christmas wish for the Caribbean tourism sector "that we commit to promoting the region as one destination throughout 2014 ...so that the Caribbean Tourism Development Company, which we own jointly with the Caribbean Hotel and Tourism Association, can bolster our campaign for the region's benefit."

Clegg concurred there was a huge opportunity awaiting the region not only in the traditional North American and European markets, but also in emerging markets, including long haul destinations in the Asia-Pacific region, South America, the Middle East and Africa.

"But we first have to get our act together and promote the Caribbean, with its many wonderful attractions, as one region," he urged.
 
Reads: 2452





Click here to receive daily news headlines from Caribbean News Now!



Back...

Comments:

No comments on this topic yet. Be the first one to submit a comment.

Back...

Send us your comments!  

Send us your comments on this article. All fields are required.

For your contribution to reach us, you must (a) provide a valid e-mail address and (b) click on the validation link that will be sent to the e-mail address you provide.  If the address is not valid or you don't click on the validation link, we will never see it!

Your Name:

Your Email:

(Validation required)

Comments:
Enter Code





Disclaimer
User comments posted on this website are the sole views and opinions of the comment author and are not representative of Caribbean News Now or its staff. Caribbean News Now accepts no liability and will not be held accountable for user comments.
Caribbean News Now reserves the right to remove, edit or censor any comments. Any content that is considered unsuitable, unlawful or offensive, includes personal details, advertises or promotes products, services or websites or repeats previous comments will not be approved.
Before posting, please refer to our Terms of Use and Privacy Policy.



Other Headlines:



Regional Sports: