SANTO DOMINGO, Dominican Republic -- The Dominican Republic ministry of tourism has revealed its new advertising campaign for 2013 / 2014. The campaign is an extension of the previous "Has it All" tagline, expanding to capture the emotions inspired by the country and highlight the popular tourism destinations of Puerto Plata, La Romana, Samana, Santo Domingo and Punta Cana.
The new campaign strategy of "Has it All" depicts the personality of each region through stunning visuals and inspiring music. Each region is represented and differentiated by its unique attributes including activities and attractions, revealing that each region is a destination onto itself. Each region's "it factor" contributes to the whole of Dominican Republic – a country where tourists can truly have it all.
"Dominican Republic is a diverse destination that prides itself on offering unforgettable trips to travelers of varying interests," says Magaly Toribio, marketing advisor for the Dominican Republic ministry of tourism. "The 'Has it' campaign highlights the destinations' unique offerings and entices travelers to visit or return to explore a new area of the country, as each region provides an experience like no other."
Elements of the campaign include broadcast, print, outdoor, collateral and transit ads for each of the five key regions. The campaign was developed and implemented by BVKmeka, the Dominican Republic ministry of tourism's US and Hispanic marketing agency since 2004, and can be viewed online at Dominican Republic's YouTube channel, Go Dominican Republic.