ROSEAU, Dominica -- The Discover Dominica Authority has launched a new initiative called the “Bring a Friend Campaign”, which is expected to drive returning Dominicans and their friends to the island during the island’s flagship events.
The campaign is geared towards encouraging the Dominican community abroad to “bring a friend” when they travel to Dominica for the World Creole Music Festival and Carnival. The DDA has partnered with hotels, restaurants, car rentals, tour operators and other companies to provide discounts on their services for two weeks during the festive season.
The campaign seeks to urge the Diaspora community in the Caribbean region, the USA, Canada, UK and other parts of the world to “Bring a Friend” when they travel to Dominica and in return receive a coupon book for discounts at participating service providers. The coupon book is an incentive to allow returning Dominicans and their visiting friends to spend and contribute to the local economy.
“It is believed that Dominicans living abroad travel to the island largely during the festivals and thus this is the perfect opportunity for them to explore the island and experience some of the cuisine, tours, and activities that the island has to offer. Dominica is not just about partying during the WCMF and Carnival but about experiencing the island,” said Colin Piper, director of tourism. “Many returning Dominicans attend the festivities and do not explore the island and its activities but with discounts in hand and a friend to show around, we hope that this will drive them to do the activities knowing that they can save.”
For the World Creole Music Festival 2012, the campaign will be valid from October 12 – November 4, 2012.