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Breakthrough in Canada for Grenada rum producer
Published on March 22, 2013 Email To Friend    Print Version

ST GEORGE’S, Grenada -- Grenada Distillers Limited (GDL), the country’s only producer of hard liquor, has had a breakthrough on the Canadian market.

GDL has made a first shipment of more than 1,100 bottles of Clarke’s Court Special Dark Rum to Canada for sale in Ontario. Alcohol in the Canadian providence is sold at stores run by the Liquor Control Board of Ontario (LCBO).

“Getting the product to Toronto and other parts of Ontario will certainly help in the long-term to ensure the sustainability of GDL, especially as we continue to deal with challenges on the local market, particularly the high cost of production and the illicit trade,” said GDL general manager, Ruel Edwards.

The Special Dark is available in areas of Toronto popular with Grenadians, including the North York Plaza at Keele Street and Lawrence Avenue West and in Scarborough, as well as in Ottawa, Stoney Creek, Brampton and Burlington.

“The initial push, which is what we are still engaged in, is to sensitize the Grenadian community so that they can create the pull for the product,” Edwards told a local newspaper. “Once we get our Diaspora to support the product, then it is going to grow. The local economy will benefit from foreign exchange and taxation.”

Caribupdate Weekly quotes Edwards as saying that it took almost two years – starting with a presentation to the LCBO and including product testing – to finalize arrangements to get Special Dark into the Ontario market.

“The LCBO gives producers a limited amount of time in which all the products must be sold,” Edwards said. “So, we are working with the people who already know about the product. Once this has been accomplished, then – as part of our strategy – the wider West Indian community will be targeted to participate in exploiting the availability of Clarke’s Court Special Dark in Ontario.”

Ontario is the third international market selling GDL’s alcohol products.

The Grenada company also has markets in the United Kingdom and Miami, but none in any neighbouring Caribbean country.

“The Caribbean market still remains a work in progress,” said Edwards.
 
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Comments:

Peter Reeves:

Could you confirm? GDL is the only producer of hard liquor in Grenada? What about Westerhall Estate Rum?

Geoff Croome:

The story, "Breakthrough in Canada for Grenada rum producer", published on March 22, 2013, states that Grenada Distillers Ltd.is the only producer of hard liquor in Grenada. that is not the case. River Antoine Estate in St. Patrick's, Grenada has been distilling rum made from sugar cane grown on the Estate, since at least 1785, using a 200 year old water wheel to drive the cane crusher. Visitors are very welcome.

Geoff Croome

Breno J:

There are more hard liquor producers in Grenada. What about Westerhall or Rivers?

debbie phillip:

I am so happy that we the people of grenada and the tri island opportunity to show case our rum in Toronto and other province.i do hope that the people will support and that the rum will be able to stay on the market what I think is that the representatives for grenada should also help in advertising the product.it will help a lot as a Grenadian living in Toronto that is a great break through for us the ''small island'' that is how they always call us.god bless my country and thanks to all the wounderful people behide it thank you thank you keep up the good job.


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