Caribbean News Now!

About Us Contact Us


Jump to your country or territory of interest

Advertise with us

Reach our daily visitors from around the Caribbean and throughout the world. Click here for rates and placements.


Submit news and opinion for publication


Click here to receive our daily regional news headlines by email.


Click here to browse our extensive archives going back to 2004

Also, for the convenience of our readers and the online community generally, we have reproduced the complete Caribbean Net News archives from 2004 to 2010 here.

Climate Change Watch

The Caribbean is especially vulnerable to rising sea levels brought about by global warming. Read the latest news and information here...

Follow Caribbean News Now on Twitter
Connect with Caribbean News Now on Linkedin

News from the Caribbean:

Back To Today's News

Bahamas engages new agency to promote travel to the islands
Published on August 11, 2017 Email To Friend    Print Version

NEW YORK, USA -- Weber Shandwick, a leading global communications and engagement firms, has been chosen by the Bahamas ministry of tourism to provide communications support in the US and Canada, as well as project work in the UK and Latin America.

In May of this year, Dionisio James D'Aguilar was named minister of tourism, taking charge of one of the most crucial portfolios in The Bahamas. Together with Weber Shandwick, his team takes on the challenge of effectively promoting the 16 islands, which comprise a uniquely varied vacation option for travelers.

Weber Shandwick will work with the ministry of tourism team on a comprehensive strategic program to market the islands. In addition to benefitting from the agency's previous 18 years of work for the destination, The Bahamas program will center on an integrated approach enabling the destination to reach consumers with greater efficiency and effectiveness.

"The ministry of tourism actively promotes the distinctive beauty, culture and character of 16 of our 700 islands for tourism. This array of choice is a complex marketing challenge that drives us to deliver creative storytelling," said Joy Jbrilu, director general, Bahamas ministry of tourism. "We are looking forward to partnering with Weber Shandwick, leveraging their experience with the destination, their creativity and the industry-leading expertise they bring to this work."

Weber Shandwick is a leader in creating programs that grab consumer attention and communicate with them in ways that are relevant to their lives. The agency's integrated execution ensures that clients reach consumers on the channels and devices that drive business.

The Bahamas program will be led by Weber Shandwick's Travel & Lifestyle practice, which has been recognized for award-winning work, including Bronze Anvils, Big Apple awards and HSMAI Platinum awards for past Bahamas ministry of tourism programs. Beyond awards, the agency's work for the Mexico City Tourism Promotion Fund has contributed to an increase of tourism of more than 11% in two years, without the support of paid advertising.

"Weber Shandwick is excited to return to work with The Bahamas ministry of tourism, and we look forward to another outstanding collaboration. We'll bring our travel expertise, creative resources and digital programs to bear in order to bring value – and tourism – to The Bahamas," said Alice Diaz, executive vice president, Travel & Lifestyle, Weber Shandwick.
Reads: 8547

Click here to receive daily news headlines from Caribbean News Now!



No comments on this topic yet. Be the first one to submit a comment.


As a result of our comments feature being overtaken in recent weeks by spammers using fake email addresses, producing a large number of bounced verification emails each day, we have reluctantly decided to suspend the comments section until further notice.

User comments posted on this website are the sole views and opinions of the comment author and are not representative of Caribbean News Now or its staff. Caribbean News Now accepts no liability and will not be held accountable for user comments.
Caribbean News Now reserves the right to remove, edit or censor any comments. Any content that is considered unsuitable, unlawful or offensive, includes personal details, advertises or promotes products, services or websites or repeats previous comments will not be approved.
Before posting, please refer to our Terms of Use and Privacy Policy.

Other Headlines:

Regional Sports: