Premier Dr Orlando Smith making a presentation to 30 top-tier editors and journalists in Brazil
ROAD TOWN, BVI -- British Virgin Islands premier and minister of tourism, Dr Orlando Smith, along with representatives of the Tourist Board and industry partners were in Brazil this week to introduce the BVI to leading tour operators, travel agents and major media houses.
The week of activities included visits to Sao Paolo and Rio de Janeiro that culminated with the presenting sponsorship of the welcome cocktail reception for Travel Week Rio, a major travel industry trade show.
During the week, the delegation presented the destination and held meetings with more than 200 travel agents and tour operator reservation agents and hosted a dinner for the owners of ten major tour operators, a cocktail presentation evening for 40 travel agents, and a luncheon for 30 editors and journalists of top-tier newspapers and magazines in Sao Paolo.
The premier addressed the media sharing his thoughts on what makes the BVI unique and more attractive as a choice vacation.
“The response was very positive and the travel community was very receptive to learning about the BVI product offering as it represents what Brazilian travellers are seeking in a vacation,” said worldwide marketing consultant, Nerdin St Rose. “South America is an emerging market and these nationals are looking for alternative vacation options from the ordinary. They have started travelling to the Caribbean and as such, it is imperative that the BVI has a strong presence so that it will be in the consideration set especially for those travellers who have not heard of, or knew very little about the islands. The good news is some agencies have recently signed contracts with our hotels. Our meetings and presentations provided them with information on getting to the BVI, the variety of accommodations, culinary choices and activities the islands have to offer. It also gave us the opportunity to respond to all questions.”
Brazil and Argentina are to work with the Board to increase awareness in those markets.
“This is an opportune time for the British Virgin Islands to be promoted in South America. The unique composition of our islands and cays, our vast tourism product, and our beautiful beaches offer South American travellers an escape like no other. Our presence will enable us to increase awareness of the BVI and our visibility between Brazil, Argentina and Mexico which will ultimately lead to more arrivals from these countries,” said director of tourism, Sharon Flax-Mars.