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Accommodation providers in Montserrat benefit from marketing techniques workshop
Published on February 4, 2014 Email To Friend    Print Version

BRADES, Montserrat (GIU) -- Accommodation providers across Montserrat will benefit from a marketing techniques workshop from February 3 to 18, 2014, structured specifically for them.

In recognizing the importance of small properties within the tourism industry and to address the challenges these properties face, the Caribbean Development Bank (CDB) through its Caribbean Technological Consultancy Services (CTCS) network programme, equipped 23 resource persons operating in the bank’s borrowing member countries to train small property operators.

Sponsored by CDB through the CTCS programme, the workshop aims to improve the performance of small properties that have been operating without creative marketing strategies including modern marketing techniques such as social media. Following the workshop the facilitators will conduct one on one review sessions with each entity in an effort to provide advice on their proposed marketing action plan protocol and the most appropriate approaches to be used in developing and executing the protocol.

This workshop is being coordinated by the Montserrat Tourist Board.

The CTCS network of the Caribbean Development Bank provides technical assistance to micro, small and medium-sized enterprises operating in CDB’s borrowing member countries.
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