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'Follow Grenada' campaign targets university students
Published on September 3, 2014 Email To Friend    Print Version

GTA Follow Grenada campaign: SGU students at the Orientation Bazaar

ST GEORGE’S, Grenada -- The Grenada Tourism Authority (GTA) has launched its Follow Grenada campaign, an innovative marketing strategy targeting students of the St George’s University (SGU), their families and friends. The campaign aims to increase visitor arrivals by encouraging over 6,000 tertiary level students to experience and share the islands’ tourism product.

One of the initial focuses of the Follow Grenada campaign is to promote staycations in Carriacou, known for its pristine reefs and unique bubble dive sites. The competition component of the campaign incentivizes the student to capture photo or video moments of their adventures in Grenada and share them on Facebook, Twitter or Instagram with the hashtag #FollowGrenada. One lucky student and three friends will win a weekend getaway to Carriacou with accommodation, transport, and an excursion within the Grenadines compliments of the Grenada Tourism Authority.

“The Follow Grenada campaign allows Grenada to leverage on the presence of the university and the enormous potential it offers in attracting prospective visitors. We at the GTA are dedicated to finding creative and cost effective solutions in marketing and promotions, especially in a time where every dollar spent is crucial,” said Orlando Romain, e-business manager.

Seventy-five percent of the university students on island come from the US and Canada while 34 percent of total visitor arrivals to Grenada came from the same countries in 2013.

Associate dean of enrolment planning Colin Dowe stated, “Partnering with the GTA not only demonstrates the university's commitment to fulfilling its corporate social responsibility but also provides a wonderful opportunity for prospective students and their families to learn about the fantastic environment which serves as the home of our world renowned institution. We are very aware that our environment impacts our productivity and this Follow Grenada campaign promotes the conducive ambience that compliments the first class education at St George's.”

The Grenada Tourism Authority’s Follow Grenada campaign will ultimately translate into broader opportunities with SGU that will prove to be of substantial mutual benefit.
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