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Marketing Strategies Today: How to build a social media sales funnel for all your company's needs
Published on July 3, 2017Email To Friend    Print Version

By Mitch Carson

If you have a blog for business there is no way that you do not want to be able to grow your company in a way that is going to move all of your clients through the sales cycle. In order for that to work you need to make sure that you know how to build a marketing funnel and that means that you need to know how you are going to bring people to your site with your blog. 

1. Make Sure You Know Your Goal

mitch_carson.jpg
Mitch Carson has been a pitchman on Home Shopping Network, CBS Radio host, and is the CEO of Impact Products Marketing in Los Angeles, CA. Reach him at mitch@mitchcarson.com or http://www.mitchcarson.com
You want to make sure that you have chosen your goals so that you will know what it is that you need to accomplish. That means that you need to make sure that you have chosen something that is going to be measurable and also that you are going to know when you have reached it. Here are a few places that will help you start

a. Make sure that you know how many pre-orders you want if you are launching an online course.

b. If you are going to open a restaurant make sure that you are going to look at the number of reservations that are going to be there as well in your first quarter.

c. Ensure that if you are planning on growing your list that you are going to look at a measurable number of subscribers that are going to be a part of your list.

2. Make Sure That You Have a Way to Create a Real Journey for Your Readers

You want to make sure that you have found your goal and that you are going to know how you are going to convert your readers into the conversation one step at a time. That means that you need to have a very clear pattern to get your viewers to the page.

a. Make sure that you are creating posts that have awareness with them .You want to make sure that you are thinking about all kinds of blogs that are going to bring people to your page and that means that you are going to be able to show what they are able to offer. That means that you want to think about the kinds of posts that are going to bring attention.

1. Top Resources Post: Make sure that you are sharing your resources with the audience.

2. Products and Gifts: You want to make sure that you are Able to look at all of the gifts as well as how-tos that are going to assist with the process.

3. How to Posts: You want to make sure that you are able to present a problem and a solution. That means that you are going to be able to add value to your audience.

4. Question and Answer Posts: You want to make sure that you are able to have access to the best choices when you are interacting with your audience in a Q&A format.

A top example of this is looking at Jane Friedman’s website that helps people to get published you will see that there are many new posts that are going to be helpful to many of the new authors who are going to assist with the process. What that means is that there are many ways that the audience is able to be brought in by process when they realize the area of expertise.

Stage 2: Make Sure That Your Prospect Knows What They Like and What They Want from You

Once you have gotten into this stage, it is important to make sure that you know what the word want is when it comes from the client. You need to make sure that people are going to be able to help you and also that they like you. You will see that there are many people who are very eager to finds out what is that you have to offer. What that also means is that the higher that the price tag is he more content you are going to need.

Here are the kinds of blogs that are out there that will help you to be able to build loyalty and also likeability.

A. Customer Case Studies: It is important to make sure that you know how you are going to be able to show the experience of the customer and the way that it was able to help them.

B. Expert Interviews: It is important to make sure that you have the expertise that is going to allow you to be able to have an issue that is relevant to the audience.

C. Motivational Stories: It is very important to make sure that you are going to tell a story that is going influence your readers.

D. Opinion Pieces: You want to also make sure that you are able to look at all of the other pieces of advice that are going to continue to ensure that others are able to have access to all of wisdom.

E. Research Breakdown: You will see that there are many takeaways that will ensure that you are able to show information that is going to help your entire industry. What that means is that you want to be able to share a report that is going to help them.

There are many ways out there that there are ways to have access to providing an interview that is going to ensure that there are other kinds of information that will inspire and to assist your audience.

Stage 3: Make Sure That Your Prospects Are Warm and Ready to Move

You will see that conversion can happen in a way that you are not going to have to completely ask for the sale. You will be able to get people to then share their information by incentivizing them. You will be able to ask for the sale when you are ready and you want to make sure that you are always working with your customers to see why they would buy from you. That means that you need to make sure that you are going to focus on the audience and ensure that you are able to get them to be able to convert 20% of the time.

1. Make sure that you call the reader to action. You want to make sure that you are finding a way to be able to motivate the reader to move forward in action and that you are going to get them to have a sense of community,

2. Make sure that you are sharing a competition or a giveaway. You will see that you want to make sure to be able to promote a situation as well as to have all of that information with no more than 25 given words on a topic.

3. Ensure you have a new product or service. You want to make sure that you are able to launch a new product that is always going to appeal to your customers.

Buffer is a perfect platform that explains how this works because it is able to look at the ways that they are able to tailor the responses and that means that this is a very valued feature of the way to customize the posts. What that means is that Buffer is able to really save time and also save money in the process.

Stage 4: Look at Other Blogs and Create Collateral

You will want to make sure that you are able to look at your posts and that you are able to break them down which means that you need to be able to create graphics as well as make sure that you are able to create content that is going to help others. Here are a few examples of what you can do that is going to allow you to really make a change.

1. Create a strategy in five minutes.

2. Know how you can create great images for blogs.

3. Know how you are going to be able to make sure that you are going to increase the money of a customer.

4. Find out how people are able to start a business.

5. Make sure that you have a content calendar in seven days.

6. Make sure that you are going to know about all of the small beginnings.

You want to make sure that you are able to use content and then repurpose it in other formats such as Facebook, Instagram, Linked, Twitter, and many other channels. There are so many ways that you are able to create real value for your customers that you want to make sure that you are going to be able to reach them. You will see there are many ways to be able to ensure that you are going to have access to the best options for your blog and for the growth of your company in one place, this is the secret to success.
 
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